“As a member of the K-pop group tripleS, being able to witness the CEO’s concerns and decisions up close was an experience that taught me a great deal. At every moment of choice, I could feel the CEO’s sincerity and determination to do more than simply establish a company—to usher in a new era of K-pop. That journey is captured in its entirety in this book. I also found it deeply meaningful that I had become part of the CEO’s journey. I think fans will discover the passion and sincerity behind the scenes, while people in the industry will find new inspiration. I hope this book gives you the strength to set out on a new path, too.”